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Nigeria - Apply for Food Products Advertising Permit

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Procedure[edit]

The applicant should address a letter for advertisement and/or product launch on its companys letter headed paper to the Director (Registration & Regulatory Affairs) with a copy of the letter to the Deputy Director (Advertisement Control Division).

  • Applicant shall submit duly filled Application Form.and should attach the following documents

The following documents shall accompany the application:

i)Two copies of the receipt for the purchase of the form(s),

  • Evidence of product registration,
  • A letter of introduction of Advert Agent from the Applicant, (where applicable)
  • GSM telephone No. and email address of the Applicant/Advert Agent.
  • Radio (Script)
  • Outdoor (Script/Artwork)
  • Print (Script/Artwo
  • Online (Script/Artwork/Storyboard)
  • SMS (Script)
  • Product sample in all pack sizes
  • Recorded Advert messages in CD/VCD/DVD on approval of the advertisement material.
  • Materials to be submitted are: TV (Script/Storyboard),
  • Upon approval a food product advertising permit will be issues for 1 year.

This is done by issuing advertisement permits after careful evaluation of the claims made and monitoring of the advertisement to ensure that exposed materials correspond to the approvals given.

If a product is used for a wrong indication because its advertisement says so, the ailment will not be cured. It is therefore important that all stakeholders in advertisement must resonate at the same frequency in this renewed fight against unauthorized advertisements in Nigeria especially of herbal products.



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Required Documents[edit]

  • Two copies of the receipt for the purchase of the form(s),
  • Evidence of product registration,
  • A letter of introduction of Advert Agent from the Applicant, (where applicable)
  • GSM telephone No. and email address of the Applicant/Advert Agent.
  • Radio (Script)
  • Outdoor (Script/Artwork)
  • Print (Script/Artwo
  • Online (Script/Artwork/Storyboard)
  • SMS (Script)
  • Product sample in all pack sizes
  • Recorded Advert messages in CD/VCD/DVD on approval of the advertisement material.



Office Locations & Contacts[edit]

All correspondences in respect of Advertisement should be addresses to the


The Director Registration & Regulatory Affairs

Advertisement Control Division NAFDAC

Central Laboratory Complex

Oshodi, Lagos.

NAFDAC

website:http://www.nafdac.gov.ng

E-mail address:

registration@nafdac.gov.ng

+234-1-4772452, 01-4748627



Director (R&R)

445, Herbert Macaulay Way,

Yaba, Lagos

Tel: 01-4772456, 01-4748627

Cc: Deputy Director Advert Control, R&R

NAFDAC Website: http://www.nafdac.gov.ng

E-mail address: registration@nafdac.gov.ng

Email: Advert.control@nafdac.gov.ng

Tel. No.: +234-808-9772-337




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Eligibility[edit]

All Individuals or companies interested in Advertising food products in Nigeria and other related products are eligible provided they have registered with NAFDAC Board.



Fees[edit]

All payments to the Agency should be in Bank Draft payable to National Agency for Food and Drug Administration and Control (NAFDAC).

1) Application Form per product: N250.00
2). New Application per product, per medium, per concept, per language N 10, 000.00 + 5% VAT.
3).Revalidation/Renewal: per product, per medium, per concept, per language: N 6000.00 + 5% VAT.
4).Consumer promotions per product, per medium, per concept, per language: N 15, 000.00 + 5% VAT.
5). Corporate Advertisement per medium, per concept, per language:

  • 2-4 Products: N 20,000.00 plus 5% VAT
  • 5-9 Products: N 70,000.00 plus 5% VAT
  • 10 Products: N 100, 000.00 plus 5% VAT

Variants per medium, per concept, per language:

6)Each product advert concept that mentions other product formulation(s) e.g. tablet, syrup, flavors of the same product is N 10, 000.00 plus 5% VAT for the major focus and N 2, 500. 00 plus 5% VAT for each variant
7) Same Advert for Press and Outdoor per product, per concept, per language: N 5, 000.00. Plus 5% VAT.
8) Same concept in more than one language: N 10, 000.00. Plus 5% VAT per language.
9) Administrative charges for new applications/consumer promotions/revalidation per product, per medium, per concept, per language: 300% increase in the price for processing normal application plus 5% VAT i.e. 4 times the normal cost of registration.



Validity[edit]

  • All approved adverts shall be valid for one year from the date of approval except in cases where extended validity, up to a period of validity of registration license is required.


Documents to Use[edit]

Please attach documents that can be used by people. e.g. links



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Sample Documents[edit]

Please attach sample completed documents that would help other people.



Processing Time[edit]

  • Time line for advert processing shall be 20 work days (Normal).
  • Time line for advert processing shall be 7 work days (Fast Track).


Related Videos[edit]

Videos explaining the procedure or to fill the applications. 
Attach videos using the following tag <&video type="website">video ID|width|height<&/video&> from external websites.
Please remove the "&" inside the tags during implementation.
Website = allocine, blip, dailymotion, facebook, gametrailers, googlevideo, html5, metacafe, myspace, revver, 
sevenload, viddler, vimeo, youku, youtube
width = 560, height = 340, Video ID = Can be obtained from the URL of webpage where the video is displayed.
e.g In the following url "http://www.youtube.com/watch?v=Y0US7oR_t3M" Video ID is "Y0US7oR_t3M". 
	



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Instructions[edit]

The labeling of all products must comply with the labeling requirements as registered.


Required Information[edit]

  • information including composition,
  • indication information ,
  • information dosage/administration,
  • Information Adverse effects,
  • information on drug interactions and warnings/precautions.



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Need for the Document[edit]

The National Agency for Food and Drug Administration and Control (NAFDAC) has the mandate through NAFDAC Act CapN1 LFN 2004 to regulate and control the manufacture, importation, exportation, advertisement, distribution, sale and use of foods, drugs, cosmetics, medical devices, bottled water and chemicals.

The responsibility for the regulation and control of advertisement of these products is vested on the Advertisement Control Division in the Directorate of Registration and Regulatory Affairs.

NAFDAC must approve all advertisement/promotional materials prior to utilization.Advertised food products must demonstrate to the GON that the products are legally registered with NAFDAC.

An application for advertisement must be submitted to NAFDAC for its approval. This approval process is in addition to the Certificate of Registration issued by NAFDAC, which authorizes importation and sale in Nigeria.



Information which might help[edit]

  • These guidelines are for the interest of the general public and in particular, industries in Nigeria that have registered regulated products.
  • It is necessary to emphasize that no regulated product shall be manufactured, imported, exported, distributed, advertised, sold or used in Nigeria unless it has been registered in accordance with the provisions of ACT CAP. N1 LFN 2004, formerly Decree 19 of 1993 as amended and the accompanying guidelines.
  • Stakeholders in NAFDAC regulated products are advised to seek advertisement approval before shooting commercial.
  • Consumer promotions shall not be allowed for medicinal products.
  • Consumer promotions of other regulated products shall be valid for a maximum of fifteen (15) weeks.
  • Prescription-only-medicines (POM) shall be advertised only in medical/scientific Journal.
  • Advertisement materials for Prescription-only-Medicine (POM) must contain abridged prescribing information including composition, indication, dosage/administration, adverse effects, drug interactions and warnings/precautions.
  • Advertisement of Over-the-Counter (OTC) medicines should include the Caveat If Symptoms Persists after 3 Days, Consult Your Doctor/Physician.
  • Advertisement materials of alcoholic beverages must include the phrases 18+ and Drink responsibly.
  • All herbal medicinal products (without established clinical studies) labels and advert materials shall include the caveat, These claims have not been evaluated by NAFDAC.



Other uses of the Document/Certificate[edit]

Please explain what are other uses of obtaining this document/certificate.
e.g. Birth Certificate can be used as proof of identity.



External Links[edit]

http://www.ttb.gov/itd/nigeria.shtml

http://www.nafdac.gov.ng/component/k2/item/248-guidelines-for-advertisement-of-regulated-products-in-nigeria


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Others[edit]

More information which might help people.